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Sales, Marketing and Public Relations Professionals
Minor Group
ANZSCO CODE - 225

Sales, Marketing and Public Relations Professionals plan, develop, coordinate and implement programs of information dissemination to promote organisations, goods and services, and represent companies in selling a range of technical, industrial, medical, pharmaceutical and ICT goods and services.

Indicative Skill Level:

In Australia and New Zealand:

Most occupations in this minor group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

Tasks Include:

  • commissioning and undertaking market research, analysing the findings, and planning advertising, marketing and public relations activities
  • supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
  • planning and organising publicity campaigns
  • appraising and selecting material submitted by writers, Photographers, Illustrators and others to create favourable publicity
  • acquiring and updating knowledge of employers’ and competitors’ goods and services, and market conditions
  • assessing customers’ needs and explaining and demonstrating goods and services to them
  • visiting regular and prospective client businesses to establish and act on marketing opportunities
  • quoting and negotiating prices and credit terms, and completing contracts

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