Indicative Skill Level:
In Australia and New Zealand:
Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).
Tasks Include:
- planning, developing and organising advertising policies and campaigns to support sales objectives
- advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
- coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
- researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
- supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
- commissioning and undertaking market research to identify market opportunities for new and existing goods and services
- advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels
- creating, scheduling and publishing marketing content to social media platforms and websites
- applying statistical modelling methods to determine the potential impact of pricing strategies on profitability
- monitoring performance of initiatives, providing regular reporting and insights as required
- analysing data from digital marketing campaigns and platforms
- recommending updates to digital content to improve search engine metrics
Occupations in this unit group
- 225111 Advertising Specialist
- 225111 Advertising Account Executive
- 225111 Advertising Account Manager
- 225111 Creative Director (Advertising)
- 225112 Market Research Analyst
- 225113 Marketing Consultant
- 225113 Marketing Specialist
- 225113 Sales Promotion Officer
- 225113 Product Manager
- 225113 Marketing Officer
- 225113 Category Manager
- 225113 Brand Manager
- 225113 Marketing Coordinator
- 225113 Pricing Analyst
- 225114 Content Creator (Marketing)
- 225114 Social Media Specialist (Marketing)
- 225115 Digital Marketing Analyst
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