Public Relations Professionals
Unit Group
ANZSCO CODE - 2253

In Australia and New Zealand:

Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

• planning and organising publicity campaigns and communication strategies
• advising executives on the public relations implications of their policies, programs and practices
• preparing and controlling the issue of news and press releases
• undertaking and commissioning public opinion research, analysing the findings, and planning public relations and promotional campaigns
• organising special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
• representing organisations and arranging executive interviews with publicity media
• attending business, social and other functions to promote the organisation
• commissioning and obtaining photographs and other illustrative material
• selecting, appraising and revising material submitted by publicity writers, Photographers, Illustrators, and others to create favourable publicity