Public Relations Consultant
ANZSCO CODE - 225311
|Major Group||2 - Professionals|
|Sub-Major Group||22 - Business, Human Resource and Marketing Professionals|
|Minor Group||225 - Sales, Marketing and Public Relations Professionals|
|Unit Group||2253 - Public Relations Professionals|
Unit Group 2253: Public Relations Professionals
Public Relations Professionals plan, develop, implement and evaluate information and communication strategies that create an understanding and a favourable view of organisations, their goods and services, and their role in the community.
Indicative Skill Level:
In Australia and New Zealand:
Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).
- planning and organising publicity campaigns and communication strategies
- advising executives on the public relations implications of their policies, programs and practices
- preparing and controlling the issue of news and press releases
- undertaking and commissioning public opinion research, analysing the findings, and planning public relations and promotional campaigns
- organising special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
- representing organisations and arranging executive interviews with publicity media
- attending business, social and other functions to promote the organisation
- commissioning and obtaining photographs and other illustrative material
- selecting, appraising and revising material submitted by publicity writers, Photographers, Illustrators, and others to create favourable publicity
Occupations in this unit group
Work and Live in Australia:
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