Market Research Manager Jobs in Australia
Market Research Manager Description
ANZSCO CODE - 131112
| Major Group | 1 - Managers |
| Sub-Major Group | 13 - Specialist Managers |
| Minor Group | 131 - Advertising, Public Relations and Sales Managers |
| Unit Group | 1311 - Advertising, Public Relations and Sales Managers |
Unit Group 1311: Advertising, Public Relations and Sales Managers
Advertising, Public Relations and Sales Managers plan, organise, direct, control and coordinate advertising, public relations, sales and marketing activities within organisations.
Indicative Skill Level:
In Australia and New Zealand:
Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).
Tasks Include:
- directing the development and implementation of sales strategies and setting sales targets in order to maximise an organisation’s sales and customer loyalty
- directing the development and implementation of strategies to promote an organisation’s goods and services to as many people as possible
- directing the development and implementation of strategies to generate increased consumption of an organisation’s goods and services through the creation and reinforcement of ‘brand image’ or ‘brand loyalty’
- directing the development and implementation of strategies to build and maintain an organisation’s image and reputation with its customers, investors and the wider public
Occupations in this unit group
- 131113 Advertising Manager
- 131114 PR Manager
- 131114 Communications Manager
- 131114 Corporate Affairs Manager
- 131114 Corporate Relations Manager
- 131114 Public Affairs Manager
- 131114 Community Relations Manager
- 131114 External Relations Manager
- 131114 Media Relations Manager
- 131114 Public Relations Manager
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