Indicative Skill Level:
In Australia and New Zealand:
Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).
Tasks Include:
- directing the development and implementation of sales strategies and setting sales targets in order to maximise an organisation’s sales and customer loyalty
- directing the development and implementation of strategies to promote an organisation’s goods and services to as many people as possible
- directing the development and implementation of strategies to generate increased consumption of an organisation’s goods and services through the creation and reinforcement of ‘brand image’ or ‘brand loyalty’
- directing the development and implementation of strategies to build and maintain an organisation’s image and reputation with its customers, investors and the wider public
Occupations in this unit group
- 131112 Business Development Manager
- 131112 Sales and Marketing Manager
- 131112 Market Research Manager
- 131113 Advertising Manager
- 131114 PR Manager
- 131114 Communications Manager
- 131114 Corporate Affairs Manager
- 131114 Corporate Relations Manager
- 131114 Public Affairs Manager
- 131114 Community Relations Manager
- 131114 External Relations Manager
- 131114 Media Relations Manager
- 131114 Public Relations Manager
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