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Models and Sales Demonstrators
Unit Group
ANZSCO CODE - 6391

Models and Sales Demonstrators wear and display clothing and accessories and pose for art and photography, and demonstrate goods at commercial premises, exhibitions and private homes.

Indicative Skill Level:

Most occupations in this unit group have a level of skill commensurate with the qualifications outlined below.

In Australia:

  • AQF Certificate I, or compulsory secondary education (ANZSCO Skill Level 5)

In New Zealand:

  • NZQF Level 1 qualification, or compulsory secondary education (ANZSCO Skill Level 5)

For some occupations a short period of on-the-job training may be required in addition to or instead of the formal qualification. In some instances no formal qualification or on-the-job training may be required.

Tasks Include:

  • modelling garments, footwear and fashion accessories for customers, sales personnel and fashion designers
  • posing for television, video and cinema commercials and for still photographs which appear in magazines, newspapers, catalogues and on billboards
  • posing as subjects for paintings, sculptures and other types of art
  • setting up displays and demonstrating goods to commercial customers and guests in private homes
  • answering questions and offering advice on the use of goods
  • selling goods or directing purchasers to sales counters
  • undertaking merchandising of goods in retail outlets and ensuring there is adequate stock attractively presented for sale
  • taking orders and making arrangements for payment, delivery and collection
  • offering sample goods and distributing catalogues and other literature advertising goods for sale

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